Will all content be written by an AI in the future?

What sounded like science fiction just a few years ago has long since arrived in marketing: now machines write the texts. But does that mean the copywriter of tomorrow is history?

For several years now, there have been programs that serve as writing aids. Everyone has probably used simple text spinners or websites that find synonyms. We are talking here about simple software that simply exchanges words or rearranges sentences on the basis of a small database. However, it seems that even these programs will be overtaken by the emerging digital revolution with its artificial intelligence on the right. Software solutions that have been trained on the basis of gigantic data sets are taking on more and more tasks that were previously thought to be the domain of humans alone. This includes free texting. But can these programs really convince? Do they write as well as one would expect from a copywriter?

The answer is "yes". Not entirely: Those of us who have already worked with such software will certainly agree that text aids can make their contribution. In reality, however, it then quickly becomes apparent that their usefulness is limited. At this stage, artificial intelligence is a tool. And even a good tool must be used competently to deliver accurate results.

It is therefore no contradiction that artificial intelligence is also repeatedly praised as an improvement at this point. And if we look at the global developments on this, it becomes clear that the steadily growing use of AI systems in all industries is a continuing trend. For example, the global market value for this technology is forecast to reach USD 190.61 billion by 2025. 

So what's the deal with the AI copywriter?

AI assistants make it possible to automate tasks. Writing advertising headlines? Or generating SEO texts from previously selected keywords? It can all be done in seconds. The AI copywriter thus takes over tasks that previously tied up employees' mental capacity. It is therefore no wonder that 40% of marketing and sales departments see their future success in the use of artificial intelligence.

The copywriter of tomorrow can therefore focus much more on the actual creative process with his text aid. This increases his productivity and, above all, the quality of his work. In the future, his field of work will be more like that of a proofreader and editor. If you want to master the digital revolution, you have to follow this trend and take advantage of this freed-up productivity. It's not for nothing that up to 75% of managers are afraid of being displaced in the next 5 years if they don't scale with artificial intelligence.

What fundamentally differentiates an AI-driven text assistant from most current writing aids is, simply put, harnessing creativity. And it does so on demand. Creativity here does not simply mean combining thematic text modules into a result that somehow makes sense; creativity means using vast collections of data to write compelling texts that are indistinguishable from a "human-written" text.

AI overcomes many hurdles of classic copywriting, such as writer's block or duplicate content. But with a text assistant, much more is possible: Thinking about any text genre, deep text research or looking at problems from a radically different angle.

With Mindverse we offer you an all-in-one suite: from brainstorming and research to automated content generation!

Test Mindverse now for free and see for yourself!