Let's start with an old joke: "Where's the best place to hide a body on the Internet?" - Do you already have an idea? - "On page 2 of Google, of course, because nobody will see this page any time soon!".
Whether you run a small business or are the owner of a larger company, whether you're just trying to get into copywriting yourself: The recipe for success lies in internalizing the basics that distinguish converting copy from bad copy.
At its core, copywriting is a form of content marketing, an approach to potential customers with the help of informative, entertaining or advisory content. Well-written copywriting is crucial to success - quality makes the difference between a well-invested advertising budget and burning it. Who wants to burn their advertising budget?
Why is a blog article read? Is an article read because it is on page 1 of Google, or is an article on page 1 because it is read? The latter is the case. Some texts are read regardless of their length, others are stopped in the middle.
A good blog article delivers what it promises in the headline, it hits the title exactly and covers the relevant topic in full. A very good blog article creates an expression of opinion, the desire to express one's own opinion under the article. When this point is reached, a blog post really manages to convert. It is important to offer added value through concrete solutions to problems, instructions and helpful information.
So let's get specific again:
Click or no click, the headline decides in 90% of all cases. No matter how good a blog post is, without a good headline it has no chance. A good headline captures the content of the post. It answers what a reader can expect from the blog post.
A good headline is not enough, now you need an introduction to really captivate the reader and motivate them to read on. Use wit and charm, make it clear to the reader in an entertaining way what they will gain from reading the blog post.
Now it is delivered. The aim is to fulfill the expectations from the headline and introduction. This is best achieved with many paragraphs and suitable subheadings. A single paragraph should really only be 3-6 lines long. This gives the reader an immediate overview and the subheadings form a path through the topic.
The last impression remains with the reader and decides whether they continue to browse the blog. So starting strong and slowing down is not an option. It is important to build on the introduction and make the reader want more. The desire to get started, the desire to acquire further knowledge from the blog or to use products and services.
To write a perfect blog article, added value is crucial. If the first search pages for a keyword are already filled with good blog articles, ask yourself: How is my blog article better than the existing ones?
One of the most successful approaches is to develop a topic in its entirety. A blog article does not have to be long. However, if it takes 2500 words to fully cover a topic and no one has done it before, then it is usually a very good investment.
Blog articles that people like to read do not end up in virtual cold storage on page 2. The basis for a strong text, a strong contribution, is to create added value and thus be read with pleasure. With Mindverse you can concentrate fully on the convincing content. We offer you over 30 different text engines that help you to have converting texts written by artificial intelligence in just a few seconds. With our"Blogpost Assistant" engine, you can even have a complete blog post generated. The AI accompanies you from the creation of a title to the final part of the blog post. With Mindverse you can end your writer's block and get inspired.
Try it Mindverse now for free and generate unique and captivating texts in a few seconds!
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