How to write a good meta description

A meta description is a short text that appears under the title of the website in Google search. This short text is of great importance, because it presents the content of your website to the user already on the results page of Google and other search engines. The meta description can be a maximum of 160 characters long. Any excess text will be automatically removed by Google and replaced with "...".

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The meta description is thus the first way for you to convince the customer to click on your website. Undoubtedly, you are also in direct competition with all other search results above and below you. For this reason, in just 160 characters, you should try to present the content of the page on the one hand, and on the other hand, convince the reader to click on your result through a captivating and interesting text. Therefore, try to keep the description as short as possible. Refrain from using unnecessary words and long phrases. Instead, try to convey your product briefly and concisely.

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