Problem + Solution: The best formula for writing persuasive texts

The problem + solution approach is a basic principle in copywriting. In this approach, a problem that a person has is presented and a solution to it is presented at the same time. Due to its simple structure, this approach is easily recognizable and comprehensible to the customer. In this way, the reader is won over to the product or service from the very beginning.

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The solution to a problem can take place in a wide variety of areas. For example, a problem may be a shortage that needs to be corrected. Or it can be the lack of knowledge that is improved by a product or service. Thus, the customer does not have the feeling that he is receiving an advertisement, but rather an offer that appeals to him personally.

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Our artificial intelligence engine "Problem+Solution" helps you to illustrate how your product provides the appropriate solution to a problem. To do this, it is best to describe the product in one or more short and concise sentences. Do not use commands directed to Mindverse ("write a product description for...!"). We recommend that you do not enter too much text or go into too much product detail. Our AI will find the appropriate problem + solution ratio even from very little information.

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